Article marketing is an effective way to expand the online presence of any small business. By distributing articles to various article directories on the Internet, your company can reap the benefits ranging from increased web traffic, lead generation, new customers and a solid reputation. It's a simple concept that has the potential to take your business to the next level and higher. The foundation of article marketing has evolved from a well-known strategy called Search Engine Optimization, or SEO, a practice that web pages are optimized with keywords and published online in an effort to increase search engine rankings. There are three steps to article marketing, research, article writing and distribution. In research The first step is keyword research. It is vital to flood your article with the keywords you want to rank well in search engines. For example, suppose you sell used DVDs online. You should research what keywords people are searching on the term DVD (ie, DVD rental, DVD rental, DVD, or buy the DVD). Then make a list of about 10 or more of these keywords and sprinkle throughout my article. This step is relatively simple and only takes about 30 minutes or so, unless of course you are still using dial-up Internet access. Writing the article You can not just build a balloon tip and call it an article as many marketers today. The article must be well written and provide value to their readers. If you are a good writer, you can do it yourself or hire someone to do it for you. The goal is to write an article related to the topic goal of competence, and, of course, the placement of keywords within the content of the article. The article should not be a sales pitch or advertisement. In fact, many article directories, or even accept articles written with a "sales type" approach. The article should be written with the intention to educate your target consumer group about some aspect of their industry. It is always useful to have a catchy title for your article. In addition to keyword-rich article, a second key component of this strategy should include the distribution of the URL of a web site, commonly known as link back. Most if not all article directories allow an author's resource box that links can be placed easily. Publication of the web site address at the end of articles will allow interested readers to easily visit the site by clicking on that link. Distribution This is the component of article marketing that takes some time. It is good practice to present these items in each directory manually, as most of the directories have banned article distribution via automated software. In addition, by using automated software, there is less control of the article and the article box of resources. I'm not even sure that automated software still works correctly. Do not waste your time distribute the article to every directory you can find both. Instead, be picky and choose wisely about which directory you want to the house of his article. Article marketing makes you think Article marketing is more than just enhance your visibility on the Internet. Unlike direct marketing, which actually presents a unique opportunity to educate your target consumer group in an effort to build long term relationships, profitable to them. Paid advertisements usually lose potency and relevance over time. However, a well written article will be reprinted in several newsletters, websites, forums and blogs, and cause a viral marketing effect will last for months at a time. Benefits of Article Marketing anchor text. Most article directories allows the author to select the anchor text link in the author resource box. This is the main value of links from article directories. For example, if you are trying to qualify for the "Internet Marketing" keyword, the anchor text displays "Internet marketing" but that would link to your website. In a way relevant links. Say goodbye to reciprocal links. It is not as effective as it used to be. Article marketing provides a way of links to web pages within the directory are classified according to themes such as technology, weddings, communication or small business. In addition, most directories use the article title as the web page title, and be sure the web page title with your link has your target keyword. Website Traffic. Those who read the article and our interest in that click through your website and attract relevant traffic. Clearly, this is the first step in building a relationship with them. Viral Marketing. Most article directories allow webmasters to make use of others (or return) any item within its directory. Generally, the articles are published in directories, specialty websites, forums and blogs. A well written article will go a long way. Mindshare. A click-through from a web link is just another random visitor, probably not even interested in their value proposition. But anyone who has read an article and click through the link the author's resource box is usually a highly qualified visitor has been sold in part on the value of its offer. Meanwhile, even readers who click-through have been exposed to your message, which can enhance long-term efficacy of the brand. Finally, the conclusion of the matter is the fact that article marketing is just one component of a successful marketing strategy and SEO. Can not wait to invest a few dollars here and there and wakes up in the morning with profitable business, appearing at number one on Google and Yahoo for key terms. Article marketing is a strategy to be used in combination with other strategies as part of their marketing mix.
The photography industry is one of the most lucrative industries. Many people have decided to enroll in a photography school in order to get hired as soon as they graduated. Enrolling in a top photography school increases the possibility that you will be paid with a higher salary. There are several top photography schools in the United States including American Intercontinental University, Boston University, Harrington College of Design, Brooks Institute of Photography and New York Institute of Photography.
The American Intercontinental University has one of the top photography schools in the United States. It has several campuses across different states. It offers both traditional and online courses. The lecturers are successful photographers who hold a day time job. The photographers will educate the students on different photography topics such as fashion, advertising, and etc,
Boston University offers photography courses at the Center for Digital Imaging Arts. The certificate programs will teach students basic skills about taking photograph. Students will also learn about the business management skills.
Harrington College of Design offers an associate degree for applied science in digital photography. Students who enroll in this course will be prepared for the future workplace. Student will learn about photojournalism and how to conduct a photography business. Under the guidance of the lecturers, they will be able to develop unique artistic styles in photography.
Brooks Institute of Photography offers four types of undergraduate programs. Some of the undergraduate programs offered by Brooks Institute of Photograph include Visual Communication, and Professional Photography.
The New York Institute of Photography is a famous photography school in the New York City. It was established since many decades ago. It has a large campus and is rank as one of the world’s largest photography school. Over twenty thousand students from different countries in the world are enrolled in this famous institution.
The International Academy of Design & Technology offers accredited photography degree. The photography degree course will teach the students how to use the industry standard cameras. Students will learn how to operate the software and lighting. In addition, the students will learn several career skills including wedding photography and portrait.
The Ohio Institute of Photography and Technology offer courses that allow the students to develop necessary skills for their career in photography. It offers several types of degree courses including professional and commercial courses.
Beside the schools stated above, there are other top universities that have photography programs. Many top universities offer online courses. People who are working can enroll in the online course. By enrolling in the online course, you don’t have to attend the classes at the college. You can get brochures from the colleges to compare the tuition fee. The online course may be cheaper because you don’t have to pay for the petrol fee and dormitory fee. When enrolling in a degree, you will be asked to provide the official script for the high school. The top photography schools are very selective in the students. Students that are enrolled in the program must show good performance at school.